Daniel Ikenna Udegbunam hails from Anambra State, Nigeria. He has a Bachelor’s Degree in Estate Management from Abubakar Tafawa Balewa University Bauchi, Nigeria. He is happily married to Magnafaith Krimi with 3 kids. Daniel and his wife co-own the Jonathan Krimi Academy, Abuja Nigeria which runs kindergarten, primary, and secondary education programmes. Daniel is also the CEO of Weardandy a fashion and design business outfit in the design and production of African attires for the fashion and design industry within and outside the shores of Africa.
Presentation: Nigerian Fashion and Creativity Industries in the face of Globalisation: Challenges and the way forward
Over the years Nigerian fashion has been highly promoted by Nigerians in the diaspora by patronising fashion designers in Nigeria which comes with the challenges of exporting the finished works to customers in the diaspora.
The money used in sending the clothes to countries like the USA and the United Kingdom is very expensive, a situation where customers spend more on courier than the cost of the entire clothes. This presentation will unveil our different African designs with an emphasis on Nigerian designs and how well we can keep the fashion and creativity industries to be able to address the fashion design and creativity needs of Africans living in the diaspora.
The presentation conclusion suggests that there is a need for business partnerships to train and establish a business whereby a fashion and design business can be managed and run by Africans in the diaspora.